Seasonal businesses such as food trucks or Halloween retailers dread the off-season slump.  Customer engagement levels and sales tend to decrease or stop completely for some businesses who sell products during one specific season. Below are tips to make the off-season months more successful.

Bringing in Revenue Year-Round

If you are in the off-season for your business, there’s an approach to staying productive and active year-round. Despite the type of business you have, you have the ability to bring in revenue during the off-season. A method to incorporate into your marketing strategy is integrating products and services that relate to your business. Identify the solutions that will satisfy your customers to bring in more revenue during the off-season or immediately during the re-opening of your business. 

Connect with Customers in Other Locations

If your business isn’t in season in your current location, there could be a demand for your products elsewhere. Social media plays an integral role to connect with potential customers and expand your business during your off-season. Build those relationships when you have the time. 

Build Your Community

Social media is a fantastic way to connect with customers throughout the year and maintain customer relationships during the off season. To ensure your business is still social media relevant, timely posting of blogs and other updates on your social media platforms will show your customers that you are still active. Great content keeps customers engaged and draws new customers to your business and the products you offer.  

Receive Feedback and Reviews

The off-season is the time to review your social media platforms to evaluate customer feedback and performance. Their feedback may come from a comment card or a review from Google or Facebook as needed. You have the opportunity to give your customers a voice regarding the products they enjoyed or needed improvement. 

Evaluate Your Businesses’ Performance and Plan Ahead

To prepare your business for the busy season, evaluate how your business performed and implement new changes where needed. You will recognize how to adjust your current strategies to meet your current needs. It is also the time to determine the correct amount of inventory you need moving forward. Avoid these issues to have a productive start to the season. 

If you have a seasonal business, you can benefit from these tips and determine what is the best strategy for you.

About Us

Motus Financial, located in Sun Prairie, WI provides Point-of-Sale (POS) technology solutions and credit card processing services. Locally owned and operated Motus Financial provides a complete suite of POS technology services to assist merchants in processing payment from credit cards, debit cards, and checks.  Motus financial can also provide check processing as well as a customized gift card program for your business.

For more information, please contact us at 608-819-8666 or check out our website at www.motuscc.com and we look forward to assisting you.